A fashion journey 70 years in the making. 1955. A small workshop in Sevnica. Bold ideas, ambition, passion. Dreams. Skilled hands, love, and care in every stitch. Decades of perseverance. The first bras, the first successes — victories and challenges. All the way to today, as we celebrate with pride and look ahead. Together.

1955

In a small craft workshop, a team of five associates first made ties and repaired socks. But they quickly came to the realization that bras were rare and highly sought after. They researched the market; the rest was accomplished through imagination and dexterity. In those days the bras were made of damask and brocade and were much more cumbersome than today. Lisca was made famous by the Majda bra, which made it recognizable throughout Yugoslavia.

1964

Demand for lingerie was increasing. Sometimes it was difficult to meet market needs. The company was expanding and special education for seamstresses and tailors was organized. In 1964, Lisca successfully penetrated the German market and shortly thereafter began selling in other European countries, Africa, the USA, and the Arabian Peninsula.

1969

By the end of the 1960s, people increasingly took vacations, so Lisca launched a swimwear collection. They used the knowledge and experience gained in the design of lingerie when creating those modern styles. The collection was not only comfortable but also modern and interesting for both domestic and foreign customers.

1978

In the late 1970s, another revolution took place – Lisca introduced bras with moulded cups, which was a major technological novelty at the time. Lingerie became lighter, cups became seamless and unnoticeable under thin outerwear. One of the recognizable faces for Lisca campaigns was famous Slovenian model Nina Gazibara. The bra in the picture was also a hit in the Soviet Union.

1995

In the 1990s, Lisca began collaborating with a number of renowned foreign fashion brands, designing and creating lingerie and swimwear. But they started channelling more and more energy into establishing their own brand. Thus in 1995 Lisca different lines appeared under a unique umbrella brand and with an entirely newly formed graphic identity.

2010

Points of sale are a mirror of the brand. Therefore, Lisca started to strategically focus on the intensive expansion of their sales network across Europe. The shops are equipped in accordance with Lisca's merchandising standards and provid the most comfortable shopping experience for women. There are more than 100 stores with the Lisca logo, and Lisca's products are also present in numerous specialized lingerie stores.

2018

Lisca was increasingly involved in women fostering positive attitudes about themselves. Through the »Proud to be me« campaign they let us know that we are beautiful just as we are and that appearance is not the only thing that characterizes us. Women of different bodyshapes and sizes helped to spread this socially responsible movement at fashion events in the centres of Ljubljana, Milan, Skopje, and Belgrade.

2025

Lisca has refreshed its brand identity and introduced a new slogan, "Living my life." It clearly reflects the brand’s philosophy and core values – confidence, authenticity, and inclusivity. This modern transformation highlights Lisca’s commitment to empowering women - to feel comfortable and confident in their bodies in every moment, enabling them to rise to their full potential with strength and grace.